SEO audit
Crawl and index checks, page speed, mobile usability, titles, headings and internal links, with a ranked fix list.
Marketing and SEO
Be found by the customers already searching for you.
Practical search and lead-generation work for franchise locations and growing businesses, built by an operator who has had to fill a sales pipeline.
What's included
The work, in plain terms.
Local search
Google Business Profile setup and cleanup, consistent name, address and phone details, and service-area pages.
Site structure and schema
One clear page per service, clean URLs, a sitemap and structured data so search engines understand what you offer.
Content plan
A keyword map and a realistic calendar of service pages, guides and FAQs written around what customers ask.
Lead capture and follow-up
Forms, call tracking and CRM templates so every inquiry gets a prompt, consistent response.
Monthly reporting
A one-page report on traffic, calls, form leads and the next actions, in plain language.
Experience
Lead generation from the operator's side.
- Launched a lead-generation pilot that gave franchise owners targeted prospect pipelines.
- Standardized customer acquisition across a franchise network with CRM templates and marketing tools.
- Raised inbound leads 60% in my own franchise units through local marketing campaigns.
- Build sites in plain HTML, CSS and JavaScript, so speed and clean markup come standard.
First 90 days
A typical sequence.
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Weeks 1–2: audit
Technical, content and local search review, plus competitor and keyword research.
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Weeks 3–5: foundations
Fix titles, structure, speed and schema. Clean up the Google Business Profile.
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Weeks 6–9: content
Publish the first service pages and guides from the keyword map.
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Weeks 10–12: measure
Review traffic, calls and leads, then set the next quarter's priorities.
Good to know
Straight answers.
Can you guarantee rankings?
No one can. I commit to a defined scope, regular reporting and decisions based on your search data.
How long does SEO take?
Technical fixes can help within weeks. New content and local rankings usually take several months to build.
I'm a franchisee. Can I do my own local SEO?
Often yes, within your franchisor's marketing rules. Many agreements limit local sites, logos and ad copy, so we check your agreement and work with your franchisor's marketing team.
Do I need a new website first?
Not always. The audit shows whether fixes to the current site are enough.
Get an SEO audit
Share your site and your service area. I'll tell you what is holding it back.