New website
A multi-page site with clear service pages, mobile-first layout, dark and light themes, accessibility basics and SEO built in from the first line.
Website creation and rebranding
A clear brand and a fast site that brings in customers.
I design and code sites in plain HTML, CSS and JavaScript, hosted on Cloudflare with version control in GitHub. You get a site that loads quickly, reads clearly and belongs to you.
What I build
Websites and brand work.
Website refresh
Restructure and restyle an existing site so it loads faster, ranks better and converts more visitors into calls.
Rebranding
Positioning, messaging, a color and type system and a one-page brand guide, then the site rebuilt to match. For logo artwork I bring in a designer when the project needs one.
Small web tools
Estimators, intake forms and calculators that replace spreadsheets for franchises and small businesses.
Rebranding process
From positioning to launch.
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Discovery
Your customers, services, competitors and what makes you different.
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Positioning
One sentence about who you serve and why you win, plus the core messages.
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Visual direction
Colors, typography and layout rules shown on real pages.
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Build
Pages written, designed and coded, then tested on phones and desktops.
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Launch and handover
Search setup, analytics and a walkthrough so you can edit the site.
For franchise owners
Check your brand standards first.
Franchise agreements usually control logos, colors, local websites and ad copy. Before any rebrand of a franchised location, we review what your franchisor allows.
If you have latitude, we build within the rules. If not, a rebrand can still apply to a business that sits beside the franchise, such as a consulting practice or a second brand.
Under the hood
Built to current web standards.
- Semantic HTML with one clear heading structure per page
- Modern CSS: custom properties, container queries, nesting and scroll-driven effects with graceful fallbacks
- Small JavaScript files without heavy frameworks
- Titles, descriptions, canonical tags, structured data and a sitemap on every page
- Keyboard focus states, readable contrast and reduced-motion support
Plan your site or rebrand
Tell me about the business and what the site must do. I'll outline scope and next steps on a free call.